The Future Data Decade

“Data” is a topic that most businesses are excited and worried about in equal measure.

In this article, US investment bank Morgan Stanley helps us take a step back to look at the bigger picture and get a sense of what’s on the horizon.

In this next decade, aptly named “The Data Era”, the authors predict a strong shift from consumer products back to enterprise level innovation with a marked rebound in enterprise productivity.

A key difference from previous decades is that this time multiple technologies are emerging at once to complement each other.

In the end, like during the gold rush era when selling spades made you a more consistent winner than looking for gold, the technology companies are predicted to win from an investor perspective.

On the other hand, the real productivity gains will come from “the industry leaders who best leverage data across their entire value chain”, and I sure hope that the insurance industry will be one of them.