Furthermore, the international atmosphere at in4mo is exciting; currently, there are 15 different nationalities in Espoo office. As a Swedish speaking Finn, I got to use both Finnish and Swedish every day with colleagues from the Nordic countries. Moreover, I learned a lot about French, Indian and Pakistani cultures, to name a few. Also, practical jokes are a thing at in4mo: you leave your screen unlocked for a few minutes, and someone will have changed your background picture to a naked cat.
On my first day of work, a colleague handed me an official-looking image of the seating arrangement in the office, with in4mo employees’ “names and job titles”. The job titles were clearly made up, such as Åke, “money man” or Elisabeth, “being Austrian”, but little did I realise some surnames were changed too. It took a few weeks before I realised the surname of the mobile team’s lead was not in fact “Pikachu”.
Concerning my job tasks, I got to work with creating value propositions for in4mo’s solutions and developing an events strategy, I conducted research about the competitive landscape, was in charge of practical preparation for events, developed our branding, participated in redesigning the structure, content and layout of our website, wrote and corrected texts, designed marketing material, and added Google Analytics events to track the efficiency of our CTA buttons – to name some examples of my tasks the past summer.
It was eventful and interesting, and I feel like I learned a lot at in4mo. Regarding challenges I faced during this time, I’ve realised it takes time to fully understand new industries, target markets and the competitive landscape of a company, no matter how efficient you’re trying to be already early-on. You need to be patient; you’ll learn things bit by bit, but this is also what keeps things interesting.
Highly grateful for my time at in4mo, I’m now looking forward to the incoming academic year at Hanken and many interesting courses within marketing and corporate strategy. Thank you in4mo for a truly rewarding summer!